“I knew ZoomInfo was a game-changer once I learned how much more contact coverage their database contained.” - Master Demand Creation Executive at FRONTLINE
To meet growth expectations, FRONTLINE’s sales leadership pivoted toward an account-based approach. While evaluating vendors to help maximize their database of contacts and accounts to prospect, FRONTLINE considered DiscoverOrg, RainKing, Data.com, and ZoomInfo.
So why did ZoomInfo prevail? FRONTLINE’s analysis found ZoomInfo increased:
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